Gain High-Level Brand Exposure and Attract More Leads
The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with WirelessUpgrade Internet Marketing Agency’s PPC management services.
Make the Right Decisions for Your Brand With PPC Advertising
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Major challenges online companies face:
- Increased competition
- The surge in ad blockers
- Strict industry regulations
- Changing customer demands
- High digital ad spending
- Varying market standards
- Elusive consumers
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support ongoing social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort, and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay-per-click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
SEO vs. PPC: Which is the Right Strategy for Your Brand?
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search, or a combination of these digital marketing strategies is the best approach for your business.
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility, and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility, and promises instant results, pay-per-click marketing is the way to go.
Over the years, pay-per-click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.
Pay-per-click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.
In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay-per-click internet marketing might be the best option for you.
How Does PPC Marketing Work?
PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign value to different search terms and phrases based on their search volume, difficulty, and competition level. The more advertisers compete for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay-per-click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay-per-click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay-per-click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs), and drive prospects to an SEO-optimized landing page.
Don’t have the time to perform a PPC audit and launch your pay-per-click campaign? Entrust your PPC services to our pay-per-click management company and let us do the technical work for you.
We Help You Improve Your Quality Score
and Generate More Online Revenue
At WirelessUpgrade Internet Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay-per-click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay-per-click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay-per-click management agency and reap the benefits of cost-effective PPC advertising services.
Why WirelessUpgrade PPC Services Are Better Than the Rest
Leverage Our Technical Expertise to Grow Your Client Base
Dedicated Pay Per Click Specialists
At WirelessUpgrade, we make technical, complicated, and overwhelming search engine marketing processes as simple as possible for you. Once you sign up with our pay-per-click firm, we provide you with a single point of contact to manage your PPC campaign and address your questions. Our pay-per-click advertising agency becomes your outsourced online marketing department.
Detailed Reporting
As your dedicated pay-per-click marketing firm, we keep you up-to-date with your online activities and campaign progress at all times. We provide you with custom campaign reports covering your Google Analytics results, keyword rankings, and overall campaign performance. Our PPC management agency also gives you access to our client dashboard so you can monitor your campaign in real-time.
Customer-Focused PPC Company
Our PPC advertising agency believes in owning our clients’ voices and we work hard to show it. During our initial consultation, we determine your marketing goals and existing campaign performance to provide you with data-driven recommendations. We schedule monthly meetings with your project managers and keep our lines open to discuss your PPC campaign strategy at your convenience.
Multi-Location PPC
Does your business serve multiple locations and a diverse customer base? Our PPC management firm develops a multi-location PPC structure to maximize your ad spend and deliver custom PPC ads to your target demographics. We organize your PPC campaign per ad group and location, localize your callout extensions and site links and create personalized ad copies.
Why Pay-Per-Click Advertising is a Great Investment
Reach Your Target Market With PPC Ads That Convert
Studies show that 50 percent of consumers arriving at retailer sites from pay-per-click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.
Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:
- The top three posts on SERPs get 46 percent of clicks (WordStream)
- Google gets more than 167 billion monthly searches (Search Engine Land)
- PPC does not require constant maintenance and attention
- Paid search allows better tracking
- PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
- SEM allows you to target local communities online
There are approximately 2.05 billion online shoppers worldwide and this number continues to increase by the hour. With more digital marketing platforms and eCommerce channels emerging every year, capitalizing on PPC services is one of the best decisions you can make to keep your business afloat and zoom past the competition.